Connecting with customers is no more than a struggle, especially for businesses that rely solely on traditional channels like cold calls and emails—that are often delayed, buried, and ignored under digital noise.

These businesses miss out on valuable leads, fall behind in response times, and lose potential sales due to the absence of Salesforce messaging. However, with the same platform, businesses cut through the noise, drive more sales and engage customers right where they’re most responsive. This ultimately helps businesses steer toward bigger opportunities.

What is Text Marketing?

Among various options of connecting with customers, text marketing is the most convenient one. How? It helps businesses attract customers toward their products and services via captivating messages, letting them send alerts, reminders, updates, and promotional messages quickly.

Moreover, it ensures that businesses leverage messaging’s immediacy-- without worrying about if text messages would go unnoticed for hours. This real-time connection makes the strategy ideal for urgent updates, time-sensitive offers, and flash sales, guaranteeing messages get delivered to their ultimate residents.

And the potential goes above and beyond when you integrate text marketing with your CRM—that collects customer data and leverages the same to automate, schedule, and personalize the message without letting you put extra manual effort.

In short, nothing works faster and more effectively than text marketing for you to reach your audience effectively.

What is Salesforce Text Marketing?

Salesforce text marketing is a platform provided for businesses to automatically send, route, and intensify important events to the clients—all without leaving the Salesforce network.

As the software is based on the cloud, users can access it from anywhere as long as they have an internet connection. Even, its easy to manage interface lets you deliver important messages in just a matter of seconds.

Another standout benefit of Salesforce text marketing is its capability to provide omnichannel experience for customers worldwide. With such functionalities, the platform empowers businesses to stay in touch with customers on their preferred channels for streamlined engagement like never before.

How Salesforce SMS Marketing Helps Boost Sales

Here are some tried and true ways ensured by Salesforce messaging to drive immediate customer engagement and sales performance.

01. Personalize Your Messages

Traditional messaging will not cut through the clutter. It works only when it makes a connection through personalization. However, without ample data on the customer, companies find it difficult to deliver on-personalized experiences. This is what SMS marketing with Salesforce does by providing insights into customers’ names, location, past purchases, browsing history, and preferences. This 360-degree perspective enables not only personalized SMS campaigns but also a deeper level of customer engagement.

Example:

“Hi Robert! We saw you checked out our yoga gear last week. What about making a purchase? For you, we have a special 10% discount, avail before it gets expired.”

Sales Impact:

Personalized messages can improve sales and response rates by up to 50%.

02. Automate Lead Follow-Ups

Time consuming processes and inefficiency are no longer in trend, especially in this age, where speed drives profit. That’s the reason organizations prefer Salesforce messaging automation that lets them deliver trigger-based messages when the customer fills out a form, abandons a cart, downloads an eBook, etc. This not just ensures consistent engagement throughout customer journey but also timely follow-ups, accelerating customer satisfaction.

Example:

Upon acknowledging that a lead signs up for a demo, Salesforce triggers an SMS:

“Thanks for signing up, Monika! If you want to get a quick tour of the product, then please book your free 15-min demo here.”

Sales Impact:

Lead conversion rates can improve by up to 67%, all thanks to the timely engagement with customers.

03. Segment Your Audience

SMS for Salesforce does not just capture customer data but also uses the same to segment the audience into smaller and targeted groups based on geography, behavior, purchasing habits, and demographics. It also creates smart lists for businesses, letting them learn how each group should receive content tailored to their specific needs and interests. This level of automation not just eliminates the intricacies involved with manual tasks but also leads to enhanced customer satisfaction.

Example:

• New users get an onboarding message and a first-time buyer coupon.
• Repeat buyers receive loyalty rewards.
• In-active users are prompted with re-engagement messages.

Sales Impact:

As claimed by SMS marketing benchmarks, segmented campaigns achieve 14.31% more opens and 100.95% more clicks, thus outperforming non-segmented campaigns.

04. Utilize Drip Campaigns

Drip campaigns include a series of automated SMS messages like SMS or emails delivered by businesses over a set period to customers. These messages are designed to nurture leads, keep customers engaged, and maintain consistent communication without constant manual intervention. Ideal for onboarding new users and re-engaging leads, drip campaigns deliver timely content and personalized offers that drive conversions.

Example:

Here is how a 5-day drip campaign for new users may look like:

• Day 1: “Welcome to GirikHire! Here’s how to get started.”
• Day 2: “Meet our expert—providing guidance on app’s usage.”
• Day 3: “Get 20% off on subscribing before 12th of May.”
• Day 4: “Offer will expire tonight, click on the link before it gets expired.”

Sales Impact:

Marketo, in one of its studies, claimed that a drip SMS campaign can generate 50% more sales ready leads.

05. Monitor Campaign Performance

With the use of Salesforce messaging, marketers can easily track click-through rates, open rates, delivery, and conversions in just a matter of a few seconds, thus identifying areas for improvement and making further decisions accordingly. Moreover, they can instantly learn about what works and what doesn’t in business operations to refine their further strategies and future campaigns for better ROI.

Example:

While running a campaign, here is what marketer finds through the platform’s KPIs:

• 61% open rate
• 15% link clicks
• 97% delivery rate

Sales Impact:

Data-driven dashboard leads to campaign effectiveness, thus directly accelerating ROI over time.

06. Drive High Engagement

In comparison with other methods like emails or push notifications, SMS messages are considered more personal and direct to establish a connection with the customer and thus witness sky-high open rates. In addition, when harnessed with Salesforce automation, SMS messaging makes sure that the right message gets to the right person at the right time, thereby increasing response rates and visibility.

Example:

An automated SMS message is sent to the customer whenever they add a product to their Wishlist.

“Hi Sophia! Your wish listed dress is back in sock—grab them before it’s too late!”

Sales Impact:

Engagement rates go up to 98% for brands who often leverage SMS as part of their multichannel strategy, increasing conversion potential and click-through rate.

07. Ensure Compliance

Regulatory compliance is critical, not optional. Yet, many businesses struggle to stay aligned with constantly evolving regulations. However, with Salesforce messaging automation, they can have the compliance they need to maintain full control over content, messaging frequency, and recipient content. Features within the platform like unsubscribe management and opt-in tracking ensure that all messages must align with industry standards like TCPA, CAN-SPAM, and GDPR.

Example:

A compliant confirmation message is provided to users when they subscribe to updates.

“You’re all set, Jamie! You’ve opted in for updates. Reply STOP anytime to unsubscribe.”

Sales Impact:

It helps businesses take prevention from any regulatory penalties, thus preserving customer trust for long-term relationships and reducing legal risks.

08. Streamline Sales and Lead Management

No doubt the fact that manual lead tracking slows down sales team and increases the likelihood of errors. To combat it, Salesforce messaging platform connects your CRM with real-time communication. Meaning, each sales rep is alerted when leads take relevant actions. This not just ensures faster response times, but also better prioritization and seamless movement throughout the sales funnel.

Example:

Here is an example of a prompt received by a sales rep when a lead just clicked a pricing link in the email.

“Lead Monika just viewed the pricing page. Ensure to follow up early to close the deal.”

Sales Impact:

Leveraging the feature, sales team can respond 8x faster, ultimately shortening sales cycles and enhancing conversion chances.

09. Enhance Customer Satisfaction

Today's customers expect personalized and instant interactions—that's exactly what businesses deliver upon using SMS for Salesforce. No matter if it’s about sending a support update, confirming an order, sharing a personalized offer, etc., the platform ensures timely SMS communication like never before. Thus, creating a seamless and satisfying experience across every touchpoint.

Example:

The customer receives a status update via SMS after filing a support ticket and it goes like.

“Hi Priya! Your support request #875412 is in progress. We’ll update you within 24 hours.”

Sales Impact:

Brands with personalized automation witness up to 30% higher customer satisfaction scores which ultimately leads to enhanced loyalty and lifetime value.

In a Nutshell!

So, this is how Salesforce messaging boosts not just company’s sales but also customer loyalty, satisfaction, and engagement. No matter what challenges you are facing currently with your recent strategies, the platform helps you tackle all with precision and confidence.

So, are you ready to take the game of communication strategy to a new level?

Let GirikSMS be your potential partner in delivering compliant, automated, and personalized messaging that helps you connect faster, smarter, and more effectively.