In today’s digital era, businesses require finding innovative ways to reach out to their target audience base. Being one of the world’s leading messaging platforms, WhatsApp has become an effective way of reaching customers. With a monthly user base of 2 billion worldwide, WhatsApp is recognized as a powerful business communication tool for communicating with new, as well as existing customers. In fact, businesses can leverage this robust App to increase the size of their audience, as well as the efficiency of their marketing campaigns.