In today’s digital era, businesses require finding innovative ways to reach out to their target audience base. Being one of the world’s leading messaging platforms, WhatsApp has become an effective way of reaching customers. With a monthly user base of 2 billion worldwide, WhatsApp is recognized as a powerful business communication tool for communicating with new, as well as existing customers. In fact, businesses can leverage this robust App to increase the size of their audience, as well as the efficiency of their marketing campaigns.

The success of every business lies in its customer relationship management strategies. However, over the years, customer expectations have evolved with customers expecting instant gratification. Today, text messaging has become an effective way of driving customer engagement, as well as retention. Besides being one of the cheapest methods of marketing, it provides the highest effectiveness and unparalleled reach due to the huge number of mobile users. With an open rate of 98%, SMS marketing has become an ideal channel for marketers.

Campaigns using text messaging are among the verified strategies that help businesses gain traction. Text messaging has become an extremely effective way of business communication. With a read rate of 98% and amazingly high conversion rates, text messaging has become one of the most effective channels of engagement that companies leverage to communicate with their customers.

The Salesforce Messaging app LiveMessage brings conversation-based service directly to your customers at the time when they need it on the device of their choice and on the messaging app of their choice. With LiveMessage, you can use bots to power conversations and automate service. Customers can also directly connect with a service agent to get instant assistance. Agents can access additional information on customers ranging from CRM data to conversation history and reply directly from the service cloud lightning console. Now they can provide intelligent answers fast.

Customers today expect an instant response to their queries besides a personalized touch. While there is no dearth of internet-powered messaging Apps that fulfill the need for instant communication, text messaging Apps continue to be one of the most effective modes of business communication. In fact, several businesses have identified and leveraged the immense potential of text messaging Apps for improving customer interactions while delivering great customer service.

To sustain in today’s competitive business era, it’s important to provide a superior experience to customers to stay ahead. This has primarily become more important with customers being more evolved and informed. Today, customers are ultra-connected with their mobile phones, which empower businesses to provide customers with a better experience through cost-effective mobile App solutions.

Communication is the essence of any sales and marketing activity. To take your product or service in front of your target audience and convince them to purchase them requires communicating with them at every stage of their purchase journey and winning their confidence to lock the deal. Over the years, marketing and communication have undergone many changes, with customers and businesses being introduced to numerous channels of communication such as Emails, social media, etc., to facilitate effective marketing.

To sustain today’s cutthroat business landscape, businesses, irrespective of their size and business domains, leverage the CRM (Customer Relationship Management) platform to manage their customer relationships. The platform has helped organizations gain insights related to customers. However, many of these businesses aren’t aware of the benefits of integrating robust CRM systems like Salesforce with an SMS App to boost performance. A CRM integrated SMS App empowers organizations to streamline workflows, personalize communications, and improves customer service. GirikSMS App is an example of a CRM integrated App.

Businesses today have to deal with cut-throat competition to sustain in this competitive landscape. Besides offering high-quality products and services, a business should ensure proper communication with its customers, the life and blood of a business. Among all the channels of communication available, SMS (Text Messaging) continues to be one of the most effective modes of communication. This is primarily because of its excellent penetration power and greater open and readability rates compared to other communication channels such as Emails.

In today’s ultra-connected era, it’s easy to provide customers with a better customer experience with mobile app solutions. From sending personalized offers to providing prompt responses to their queries, it’s possible to be there for your customers when they need you the most with a robust mobile App solution. One such robust mobile App solution is the GirikSMS App, built natively on the Salesforce platform.

To sustain in this competitive business landscape, organizations should ensure seamless and personalized communication with their customers. This will improve customer engagement and retention besides increased customer loyalty and business growth. Though there are plenty of internet-powered communication channels that can be leveraged to ensure seamless business communication, SMS (Short Messaging Service) continues to be a preferred mode of communication.

Effective communication is the key to better customer engagement and retention, and communication channels play a significant role in improving customer relationships, thereby ensuring better business growth. While there is no dearth of internet-based communication channels, SMS (short messaging service) continues to be one of the most effective modes of customer communication. What sets it apart from the rest of the pack is its independence from the internet, making it a cost-effective option with a greater penetration effect. Compared to other modes of communication, SMS has higher readability and a 98 % open rate.

The Covid-19 pandemic has provided us a peep into the future where digital platforms and channels have become central to each communication and have forced organizations and customers to move ahead of the adoption curve instantaneously. The only constant was the need to get in touch with customers in a seamless way.

Businesses should leverage multiple channels to ensure better customer reach. However, text messages have proved to be one of the most effective modes of business communication as it offers more penetration effect than other channels such as emails. With email inboxes overflowing with multiple emails, offers, and notifications, it might not be easy for you to make customers open their inboxes. According to reports shared by Gartner, the average open rate for emails is just about 20% compared to 98% for SMS or text messages.

Effective communication is the key to business success. To ensure better customer reach, organizations need to approach their prospects and clients through multiple channels. Today, business communication is no longer an exception, with the internet being at the heart of everything. However, text messaging or SMS (Short Messaging Service) continues to be the most effective mode of communication due to its higher open rates, more significant penetration effect, and cost-effectiveness. The effectiveness of text messaging can be attributed to its freedom from the internet.

A robust channel of communication is essential for organizations to sustain themselves in this competitive landscape. Though there is a wide array of internet-powered business communication tools available, nothing can beat the effectiveness of the SMS (Short Messaging Service) App that has been leveraged by businesses to communicate efficiently with their customers. The tool is distinct from its counterparts, having a more significant penetration effect, cost-effectiveness, and higher open rates.

Text messaging has become one of the most preferred modes of business communication these days. Compared to other channels of communication, text messaging has more penetration effect and higher open rates. Though text messaging is an effective mode of communication, its interface isn't intuitive enough to fulfill businesses' evolving needs. When such an SMS App is integrated with a robust CRM platform like Salesforce, its effectiveness increases manifolds. One such robust Salesforce SMS App is the GirikSMS App from Girikon.

The significance of seamless communication and building a superior relationship with the target customers can no longer be denied. To build such a type of relationship, it is important to have a robust CRM (customer relationship management) platform with the provision for SMS integration.

As a robust and cloud-based Customer Relationship Management Software (CRM), Salesforce continues to rule the CRM space. This is primarily due to the wide array of features and functionalities, customizability, and integration capabilities offered by this innovative platform.

Text-messaging or SMS (Short Messaging Service) has always been a preferred mode of communication for businesses. This is primarily because of the greater penetration effect, greater customer reach, cost-effectiveness, and most importantly its non-reliance on the internet.

To remain competitive businesses are looking for new ways to promote their product and services. While there is no dearth of marketing channels through which businesses can use to promote their brand, SMS (Short Messaging Service) continues to be one of the most effective ways of doing so.