Seamless communication plays a significant role in connecting organizations with their targeted audiences, leading to business growth. On the other hand, a robust CRM streamlines operations, augments customer relationships, and drives growth by using stored customer data. While there is no shortage of digitally powered communication channels, SMS continues to be a preferred mode of communication for businesses. With an open and read rate of about 98%, SMS has a higher penetration than its counterparts. With all the capabilities that an SMS App brings to the table, it still lags in intuitiveness. To bring together the efficiency of an SMS App and a robust CRM, it’s crucial to integrate SMS with Salesforce. This SMS integration has become a strategic enabler across various departments.

Today, there is no dearth of Salesforce SMS Apps available in the market yet choosing the right one as per the specific needs of a business can be overwhelming. Each app differs in terms of features, ease of use, pricing, support, and compliance. This article explores some of the best Salesforce SMS Apps in 2025.

GirikSMS App:

Location: India, Australia, USA

Year Founded: 2017

Website: https://www.giriksms.com/

Industries: Education, Healthcare, Government, Financial Services, Real Estate, Recruitment, Healthcare Staffing, Legal and Business

Best for: GirikSMS has emerged as a perfect alternative to traditional SMS platforms. Built natively on the Salesforce platform, this SMS for Salesforce App supports automated workflows, standard and custom objects, and messaging without leaving the UI of the platform. By enabling the integration of WhatsApp and SMS, this App enables businesses to tap into a customer base across multiple countries. By embedding messaging directly into Salesforce, it enhances the efficiency of your sales team, boosts customer loyalty, and spreads footprints into new markets. It also allows businesses to strengthen customer relationships.

Highlighted Features:

• Seamless SMS communication with Leads, Contacts, Cases, and Opportunities
• Support for one-to-one messages, bulk texting, and automated SMS via workflows
• Upcoming support for WhatsApp, Voice channels and more
• Personalized onboarding and expert guidance for SMS campaigns
• Round-the-clock live support without relying on ticket-only systems

What Makes it Stand Out?

GirikSMS sets itself apart with transparent pricing and a user-centric design—unlike older platforms that often come with outdated interfaces or unexpected fees. It’s also among the rare few that support SMS through Salesforce Flow Actions, making it a favorite among Salesforce admins and consultants.

SMS Magic:

SMS Magic excels in enterprise-level governance, positioning it as a go-to solution for businesses in highly regulated sectors like finance and healthcare.

Based in: UK, Australia, US

Year Founded: 2008

Website: https://www.sms-magic.com/

Highlighted Features:

• Built-in consent management
• Secure with audit trails and message encryption
• Supports multiple channels including SMS, Viber, WhatsApp and more
• Includes a campaign analytics dashboard

This SMS app is well-aligned with global compliance standards like GDPR and HIPAA. It also features a visual message builder and automation tools. However, costs can increase significantly as your usage scales.

360 SMS App

Based in: UK, India, USA

Year Founded: 2012

Website: https://360smsapp.com/

Highlighted Features:

360 SMS is a feature-rich platform that offers everything from basic texting to voice support, surveys, and chatbot-style interactions.

Key Highlights:

• Supports SMS in various languages and across multiple countries
• Built-in chatbots and automated survey workflows
• Drip SMS campaigns and reusable templates
• Click-to-Chat functionality and CTI integration

360 SMS can have a steeper learning curve. Users often need to purchase an additional onboarding package for full support.

Twilio

Based in: San Francisco, California

Year Founded: 2012

Website: http://www.twilio.com

Highlighted Features:

• SMS delivery to multiple countries across the globe
• Deep customization via Apex and Salesforce Flow
• Supports Voice and WhatsApp messaging
• Flexible pay-as-you-go pricing model

Teams without strong technical expertise may find it challenging due to limited built-in features and the absence of a user-friendly UI within Salesforce. However, for custom, scalable implementations, Twilio remains a top-tier option.

Mogli SMS

Based in: Niwot, Colorado, USA

Year Founded: 2011

Website: https://www.mogli.com/

Highlighted Features:

• Conversational SMS and survey capabilities
• Integrated WhatsApp messaging
• Click-to-text functionality and message scheduling

Mogli is known for its high-end customer support and perfect for organizations without a dedicated Salesforce admin. However, the pricing might be on the higher side for small schools operating on tight budgets. Unlike some multichannel solutions, this App focuses primarily on SMS and WhatsApp messaging.

Mercury SMS

Based in: UK

Year Founded: 2014

Website: https://messagemedia.com/uk/sms-integrations/sms-for-salesforce/

Highlighted Features:

• Automate SMS sending with Salesforce Flows using triggers like status changes or field updates.
• Use reusable SMS templates with merge fields for personalization.
• Enable messaging from custom Salesforce objects for tailored communication across processes.

Mercury SMS integrates well with SFDX-based apps like Sales, Service, and Health Cloud, but lacks native support for Marketing or Commerce Cloud. Pricing may be higher than other SMS solutions.

Heymarket

Based in: San Francisco, California, USA

Year Founded: 2016

Website: www.heymarket.com

Highlighted Features:

• Shared SMS inboxes for team collaboration
• Message templates, auto-replies, and assignment tools
• Integrates with Slack and Microsoft Teams
• Native Salesforce contact synchronization

Heymarket enhances efficiency of support team with mobile-friendly tools and shared SMS inboxes. Tiered pricing might not be suitable for small organizations. As a text-only platform, it lacks voice and video capabilities required for better customer engagement.

Textline

Based in: California, USA

Year Founded: 2015

Website: www.textline.com

Highlighted Features:

• Simple, clean UI
• Support for custom fields and tags
• SMS templates with full message history
• Salesforce contact sync and message logging

Textline is known for its minimalist interface and quick setup. It focuses on quality conversations over heavy automation, making it a right fit for teams focused on high-touch customer interactions. However, this Salesforce Messaging App provides limited automation features and lacks support for voice calls and other channels such as email, WhatsApp, and social media.

ValueText SMS App

Based in: India

Year Founded: 2016

Website: https://www.valuetext.io/

Highlighted Features:

• Automated SMS workflows that send messages triggered by specific events or user actions
• Customized SMS leveraging dynamic fields to modify messages for every recipient
• Detailed delivery reports and analytics to monitor message status and campaign effectiveness
• Compliance and opt-out management to ensure messaging is in line with legal regulations
• Support for users with role-based permissions for better team collaboration

The ValueText SMS App, while effective for basic messaging needs within Salesforce, comes with several limitations. Its automation capabilities are somewhat limited when compared to more advanced marketing platforms, which may hinder complex campaign execution. The reporting features, though useful, are relatively basic and may not offer deep analytics or customizable dashboards that some users require. Due to SMS character restrictions, longer messages often get split, potentially disrupting message flow. During high-volume campaigns, users may also experience delays in bulk SMS delivery.

Telerivet

Based in: Mountain View, California, USA

Year Founded: 2012

Website: www.telerivet.com

Highlighted Features:

• Operates effectively in offline, remote, or low-bandwidth settings
• Supports Android-based messaging gateways
• Includes tools for surveys and response tracking
• Offers a basic integration with Salesforce

Telerivet is designed to deliver robust SMS capabilities in areas with limited internet access, making it a valuable tool where SMS remains the most reliable communication channel. However, this Salesforce SMS App lacks deep, native integration with major CRMs, limiting its utility for businesses needing end-to-end customer journey tracking.

Final Words:

In 2025, Salesforce users will have access to more advanced SMS tools than ever before. However, the ideal one wouldn't be necessarily the one packed with the maximum features. Rather, users should choose one that aligns with the needs and capabilities of their team. Irrespective of which SMS for Salesforce App they opt for, connecting with customers on their mobile devices remains crucial for staying relevant in today’s era.